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In December xxxx, at the UBS Global Media Conference in New York, Craigslist CEO Jim Buckmaster told Wall Street analysts that Craigslist has little interest in maximizing profit, instead it prefers to help users find cars, apartments, jobs, and dates.[13][14] Craigslist's main source of revenue is paid job ads in select cities?$75 per ad for the San Francisco Bay Area; $25 per ad for New York City, Los Angeles, San Diego, Boston, Seattle, Washington, D.C., Chicago, Philadelphia, Orange County (California) and Portland, Oregon?and paid broker apartment listings in New York City ($10 per ad). The company does not formally disclose financial or ownership information. Analysts and commentators have reported varying figures for its annual revenue, ranging from $10 million in xxxx, $20 million in xxxx, and $25 million in xxxx to possibly $150 million in xxxx.[15][16][17]